XUP is a blog I read religiously…the Ex-Urban Pedestrian. No topic is off limits and the discussions that follow are lively. It is smart, thoughtful, unpredictable, hilarious and always informative. If you have not read it – I encourage you to check it out. XUP brought to my attention a product called VitaminWater and her concerns…thought the topic was right up my alley.
So today we made a trip down the beverage isle in the grocery store and I picked up a bottle of VitaminWater. My daughters jumped up and down clapping “Oooh, can we get it? Can we? Can we?” I asked them how they recognized this drink. “We’ve had it LOTS of times,” they informed me. Oh really? Hmmm. I read the ingredients and realized XUP was right…this is right up my alley.
It seems the kids have sampled VitaminWater a few times at birthday parties and after hockey games/practices. They also told me it was o.k. because they were “good for you” drinks. As I put the bottle back, I suggested that we do some investigating and look into the ingredients. “Awww,” my youngest said with a stomp for extra drama, “That’s never a good thing!”
The drinks look appealing with vibrant colours and catchy flavour names. There are many days I sure could use some Endurance Peach Mango and Focus Kiwi Strawberry. According to The Center for Science in the Public Interest, they contain 0-1% actual juice despite their inspiring names.
My kids say the drinks taste like Kool-Aid and Jello. <Yes, they have sampled those products too. Ugh.>
There are 32.5 grams of sugar in each bottle of VitaminWater (FYI a can of Coke has 39 grams). American researchers feel that artificially sweetened beverages and those sweetened with sugar and high fructose corn syrups are the top cause of childhood obesity in America.
Vitamin fortified drinks sound promising but many of the vitamins we cannot process. For example, vitamins A, D, E and K are fat-soluble. They enter the blood stream through dietary fat. For optimum absorption, it is best to take them with a meal or they pass through your body with minimal effects. The bottom line is that vitamins in water are not as nutritious as vitamins found in food.
There are other brands of vitamin water on the market. If you are reaching for them as a healthy form of nutrition carefully read the ingredients. I am going to think of them as a soft drink with a twist. My daughter is right…most of the time I look into the ingredients of a product…it is disappointing.
Oh, and a little footnote - Coca-Cola the manufacturer of VitaminWater is being sued by The Center for Science in the Public Interest for alleged deceptive marketing practices.
p.s. I removed the fructose & artifical colouring portion until I dig deeper on this nutritional information. Stay tuned! 🙂