Have you seen the controversial Audi commercial aired during Super Bowl XLIV this past weekend? I had not until I read the blog Retro Housewife Goes Green by Lisa Sharp. She provides a sample of different complaints and opinion. Click here for a good read.
And now for your viewing pleasure….
My first reaction was to laugh. It is a funny car commercial. Despite my passion for environmental issues and conservation, I think it is important to keep a sense of humour and laugh at yourself once and a while.
Some of the comments that follow the video and response to other articles floating around the internet are disturbing and surprising. I did not realize there was such hatred or fear for environmental action that (seems to) tie into right wing politics like this goodie from You Tube. “Europe is becoming more and more anti leftist by the day and America is sliding into fascism. The world is turned upside down!”
The bottom line is that Audi is trying to sell cars. They are certainly receiving a lot of attention from this video. A marketing success? It will not win over any green skeptics though…
What do you think?